Who We Are

Our Mission

We believe that we’re all better off in a society where everyone can meet their basic needs. Therefore it’s our responsibility to do something, however small, about the problems we see in the world, however large. That’s why we created HandUp - to leverage technology and the power of human relationships to fight urban poverty.

New solutions to poverty are within our reach.

Our Values

We believe in serving the community.

We believe that technology is for everyone.

We believe in the power of human relationships.

We believe in focusing on the basics.

We believe in truth and transparency.

We believe in empowering our community.

We believe in celebrating the wins.

What We Do

HandUp’s charitable giving platform provides nonprofits and donors in the community with a new, simple, and direct way to make an impact on poverty.

How It Started

The idea started as a simple side project in early 2013 focused on doing something positive about the homelessness that’s so visible on the streets of San Francisco. With the support and encouragement of Tumml, Project Homeless Connect, and so many others, this idea became a full-fledged company. Over the next year, HandUp attracted funding from some of Silicon Valley’s most experienced investors to begin the journey of expanding the greater community of giving across the country.

Going Forward

HandUp connects the abundance of resources and support in our society with the capabilities of existing social service nonprofit and government organizations. We believe that everyone deserves the opportunity to reach their full potential. Join us!

Our Team

Rose Broome
Founder & CEO

Rose is passionate about using the power of technology to create social change. She came up with HandUp after passing a woman sleeping on the street in the winter of 2012 and wanting to see a new way to give. Previously, Rose served as COO at SuperBetter Labs and as a Data Manager for Barack Obama's 2008 presidential campaign. Rose loves organizing the community and has been active in groups like Science Hack Day and Food Not Bombs. In 2015, HandUp won the Webby Award for Best Charity People’s Voice and Rose was listed in the Top 100 People in Tech by Business Insider.
Sammie Rayner
Founder & COO

Sammie joined Rose in founding HandUp after years of running her own poverty alleviation-focused nonprofit and seeing first-hand the need for better tools to fundraise and engage online communities. Most of her time is spent building partnerships with top nonprofits across the US who use HandUp for their fundraising needs. She also manages company operations and finances. Sammie is excited to bring her knowledge from building poverty programs internationally to tackle urban poverty in the US. She frequently speaks at social good and human service events such as SOCAP, Stanford’s Social Media on Purpose conference, and more.
Meghan Murphy
Head of Marketing & Community

Meghan leads marketing and community efforts for HandUp.org, raising global awareness of HandUp’s mission to alleviate poverty through engaging a new generation of online giving. Prior to HandUp, Meghan spent three years as the Senior Manager of Community Programs for Twilio driving strategy on defending, nurturing and inspiring their community of developers. She also founded Twilio.org, the social initiative that empowers nonprofits with communications technologies. Previous to Twilio, she managed media relations in consumer technology and the videogames industry.
Katrina Belda
Partner Support

Katrina leads Community Support to ensure the platform remains an effortless experience for HandUp partners, donors, and members. Previously, she worked at Postmates as a very early Customer Support/Operations member helping manage and scale the team to 60+ members. Before this, she did support and product marketing at LiveCareer - a resume building site for unemployed people and job seekers of all stages. While at LiveCareer, Katrina lead support trainings in the Philippines, where she also dedicated time to building housing for impoverished local communities. Katrina has a BS in Entrepreneurship and Innovation with a minor in Sociology from USF.
Barney Jackson
Lead Software Engineer

Barney leads the engineering side of HandUp. His days are spent building, scaling and maintaining HandUp’s tools and services. Barney came to HandUp with over ten years experience in Software Engineering and Web Development, most recently as a Full Stack Software Engineer and first employee at Coffee Meets Bagel where he helped to grow their product and team into an internationally recognized online dating app. But he’s not all code; Barney is passionate about finding remedies for social and climate related issues, is a board sports enthusiast, and loves reading history books.
Jess Huang
Product Designer

Jess joined HandUp in 2016 to lead their Product Design efforts. Previously, she honed her skills in Human-Centered Design and User Experience at VMware Socialcast, Playhaven and most recently GoPro. After many years in consumer and enterprise products, she decided it was time to use her high levels of empathy for positive change. In addition to her work at HandUp, Jess helps to nurture the next generation of empathic designers by teaching at General Assembly and mentoring through Andreessen-Horowitz’s Gen.D mentorship program. Jess can generally be found researching and designing human-centered and data-driven approaches to poverty alleviation, writing about mental health awareness, eating San Francisco's fantastic food offerings, or snuggling with her little rescue cat.



Impact America Fund

500 Startups




Jason Calacanis (LAUNCH Fund)

Boris Wertz (Version One Ventures)

Arjun Banker

Michael Birch

Ron Conway

Eric Ries

Alexis Ohanian

Ariel Poler

Karl Jacob

Kathy Salmanowitz

Marc Benioff

Scott Wainner

Cyan & Scott Banister

Thomas McInerney

Leah Pearlman

Brian Armstrong

Kimber Lockhart & Ben Trombley

Diane & Steve Ciesinski

Jessy & Robbie Schingler

Friends of HandUp

Project Homeless Connect


Netroots Foundation

San Francisco Mayor’s Office of Civic Innovation

San Francisco Mayor’s Office of HOPE

Corporate Donors

In-kind Donors

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And thousands of amazing donors like you!

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